Service Line · Pricing

Custom CRM Pricing

Sales systems built around your workflow — not the other way around.

CRMs designed for how your team actually sells. No per-seat fees, no forced workflows, no abandoned features you paid for anyway. Fixed-price build plus flat monthly management.

Positioning math: A 10-person team on Salesforce Enterprise runs $18,000–$36,000/year for a generic tool. A Crestwork Studio CRM at roughly $19,200/year in management is purpose-built, has no seat fees, and evolves with your business.

One-time build fee

Fixed build, milestone payments

Every engagement is quoted as a fixed build fee split across four milestones: 30% at signing, 20% at requirements approval, 25% at functional prototype, 25% at production launch.

Fixed scope

Core CRM

Contacts, pipeline, basic workflows, dashboard

$12,000 $22,000
One-time build

Contact and company records. Custom pipeline stages. Basic automations. Role-aware dashboard. CSV import.

Start with discovery
Fixed scope

AI-Powered CRM

Full + lead scoring, auto follow-ups, AI insights

$38,000 $55,000+
One-time build

Everything in Full plus AI lead scoring, automated follow-up drafts, deal-risk insights, and call/email summarization.

Start with discovery

Ranges reflect scope variability. Final fixed quote is issued after paid discovery.

Monthly management

Flat monthly retainer, starting at launch

Pick the level of involvement you want after launch. No per-seat fees, no billable-hour surprises. Three-month minimum commitment after launch; then month-to-month with 30 days notice. Early cancellation inside the initial term carries a $500 fee.

Monthly retainer

Platform

$1,000/mo
Flat monthly management
What's included
  • Hosting and infrastructure
  • Nightly backups
  • Uptime monitoring
  • Security patches
  • User management
Monthly retainer

Strategic

$2,500/mo
Flat monthly management
What's included
  • Everything in Managed
  • AI feature tuning and retraining
  • New module development
  • Monthly growth session

What's always included

  • No per-seat pricing — add users without surprise bills
  • Your data in your database, exportable anytime
  • Custom pipeline stages matched to your sales process
  • Secure hosting with nightly backups
  • Role-based access control
  • Training and onboarding at launch

Not included

  • Third-party SaaS subscriptions (email providers, telephony)
  • Data cleanup beyond initial import
  • Paid ad platform integrations (scoped separately)
  • Phone system or call-recording hardware

Paid discovery · Introductory rate

Discovery: $1,000 flat, credited to build

Required before any fixed-price build quote on AI, CRM, and bespoke engagements. Introductory rate while we build our initial portfolio — full rates ($2,500–$5,000) resume once five public case studies are live. The fee is credited toward your build if you proceed.

What you receive

  • Stakeholder interviews
  • Current-state analysis
  • Technical requirements document
  • Architecture recommendations
  • Formal project proposal with fixed build quote and MRR retainer
  • 15–30 page proposal document

Why it's paid

  • Filters non-serious buyers — real discovery takes 6–12 hours and deserves compensation
  • De-risks the build — honest scoping, even if the conclusion is 'this shouldn't be built'
  • Protects you — you walk away with the requirements doc whether or not we build

Payment schedule

Paid on milestones, not calendar dates

Every build fee is split across four milestones. You only pay as real deliverables land.

30%
At signing
Kickoff, access provisioning, scope lock
20%
Requirements & design approval
Signed-off specs, architecture, UI where applicable
25%
Functional prototype / MVP
Core flows working end-to-end in staging
25%
Production launch
Deployed, monitored, handed off with training

Scope changes

Work outside the original scope is billed hourly

Anything added after scope is locked runs at the service-line rate below, quoted in writing before work begins.

Websites$125$175 / hour
Custom CRM / Bespoke Software$175$225 / hour
AI & Automation$175$225 / hour

Ready to scope your build?

Paid discovery is the first step. You walk away with a requirements document either way — whether you build with us or not.